How Data and AI Will Keep Your Customers Happy and Engaged
Customer engagement is among one of the hallmarks of successful businesses in the twenty-first century. As Hubspot notes, customer engagement creates interaction with consumers over several channels to strengthen the company's relationship with them. Thanks to advances in social media, customer engagement is at its highest point. However, as businesses scaled up, they started to realize that there was simply no way they could deal with fielding hundreds or even thousands of relevant comments, questions, and feedback from consumers. Some businesses try to hire staff to cope with this flood early on, but they quickly realize they're fighting a losing battle. Artificial intelligence is the immediate thought when considering large amounts of data. MIT mentions that Big Data, when powered by AI, can lead to exciting and vital insights for businesses today. However, when we speak about artificial intelligence, the term covers a broad range of emerging technologies. Not all of them a